The face behind
the feed.
Hi, I'm Aiva — a content creator who fell into this world by accident and stayed because I love it too much to leave.
What started as a small side account for outfit photos turned into a full-time career built on one simple belief: content works best when it feels like a friend's recommendation, not an ad. Every brand I work with gets the same thing — my honest opinion, my actual routine, and a lot of very careful lighting.
Today I split my time between shoots, strategy calls, and way too many iPhone notes full of caption ideas. I'm based between Los Angeles and wherever the next campaign takes me.
How a phone camera turned into a career.
The short version of a very long, very unglamorous grind.
The accidental start
Posted outfit photos from my college dorm for fun. No strategy, no ring light — just genuine excitement about clothes and a decent iPhone camera.
First real brand deal
A small skincare startup sent me three products and a $200 budget. I said yes to everything, learned lighting the hard way, and never looked back.
Going full-time
Left my part-time job to focus on content entirely. Built out a proper content calendar, hired my first editor, and started treating this like the business it had become.
Crossing a million
Hit 1M followers on a random Tuesday while filming a grocery haul. Celebrated with the exact snacks that were in the video.
Building something bigger
Now running long-term partnerships instead of one-off posts, mentoring smaller creators, and slowly building a content studio of my own.
The rules I don't break for a paycheck.
These are non-negotiables — for my audience's trust and for my own sanity.
Honesty first
If I don't like a product, I don't post about it — no matter the check. My audience can tell the difference, and so can I.
Quality over quantity
I'd rather post three thoughtful pieces of content a week than ten rushed ones. Every frame gets planned, shot, and re-shot until it's right.
Real partnerships
The best campaigns come from brands I actually use. I turn down more deals than I take, and that's exactly why the ones I do take, work.
Life off-camera looks a little less curated.
Studio days, coffee runs, and a lot of outfit changes.
I never wanted to be an influencer who sells things. I wanted to be a friend who happens to have really good taste.— Aiva
Think we'd make
a good match?
I'm always open to partnerships with brands that fit my world. Reach out and let's talk.
Get In Touch