Privacy Policy

Overview

Aiva ("we," "us," "our") operates aiva.co and its associated social media presence (together, the "Site"). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit the Site, subscribe to our newsletter, enter a giveaway, or otherwise interact with us.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Site.

Information We Collect

We collect information in a few different ways, depending on how you interact with us:

• Information you provide directly — such as your name, email address, and message content when you fill out our contact form, subscribe to updates, or enter a promotion.
• Automatically collected information — including your IP address, browser type, device type, pages visited, referring URLs, and time spent on the Site, gathered through cookies and similar technologies.
• Information from third parties — such as engagement data shared with us by social media platforms (Instagram, TikTok, YouTube, Pinterest) when you interact with our content there.
• Transaction-related information — if you make a purchase through an affiliate or brand link, the retailer processes that transaction, not us; see Section 6 for details.

How We Use It

We use the information we collect to:

• Respond to inquiries, collaboration requests, and customer support messages
• Send newsletters, product updates, or promotional content — only if you've opted in
• Operate, maintain, and improve the Site's content and functionality
• Analyze site traffic and engagement to understand what content resonates
• Administer giveaways, contests, or brand promotions you've entered
• Comply with legal obligations and enforce our terms

We do not sell your personal information to third parties.

Cookies & Tracking Technologies

The Site uses cookies and similar tracking technologies (such as pixels and local storage) to recognize your browser, remember preferences, and analyze traffic. These generally fall into the following categories:

• Essential cookies — required for basic site functionality.
• Analytics cookies — help us understand how visitors use the Site (e.g., Google Analytics).
• Advertising/affiliate cookies — used by affiliate networks and brand partners to track referrals and attribute purchases to us.

Most browsers let you refuse or delete cookies through their settings. Doing so may affect how parts of the Site function.

Sharing Your Information

We may share information with:

• Service providers — such as email marketing platforms, web hosting, and analytics providers, who process data on our behalf under confidentiality obligations.
• Brand partners — in aggregate or anonymized form only (e.g., campaign performance statistics), never your individually identifiable personal data, unless you've separately opted in (such as entering a brand-run giveaway).
• Legal authorities — if required by law, subpoena, or to protect our rights, users, or the public.
• A successor entity — in the event of a merger, acquisition, or sale of assets, subject to standard confidentiality terms.

Affiliate & Sponsored Content Disclosure

Some posts, links, and content on the Site are part of paid partnerships, sponsorships, or affiliate programs. When you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you. This does not influence our genuine opinion of any product — see our on-page disclosures for specifics.

Affiliate and retail partners have their own privacy policies governing any data collected once you leave our Site; we encourage you to review them independently.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Newsletter subscriber data is retained until you unsubscribe; contact form submissions are retained for a reasonable support window and then deleted or anonymized.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights & Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal information
• Opt out of marketing communications at any time via the unsubscribe link in any email
• Object to or restrict certain processing of your data
• Request a copy of your data in a portable format

Residents of the EU/EEA and UK may have additional rights under the GDPR; residents of California may have additional rights under the CCPA/CPRA, including the right to know, delete, and opt out of the "sale" or "sharing" of personal information (we do not sell personal information). To exercise any of these rights, contact us using the details in Section 14.

Children's Privacy

The Site is not directed at children under 13 (or under 16 in applicable jurisdictions), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it promptly.

International Visitors

The Site is operated from the United States. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in the U.S. or other countries where our service providers operate, which may have different data protection laws than your home jurisdiction.

Third-Party Links

The Site contains links to third-party websites, brand pages, and social media platforms that we do not operate. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page will reflect the most recent revision. Continued use of the Site after changes take effect constitutes acceptance of the updated policy.